Product marketing and go-to-market. Nine years turning technical hardware and software into language buyers act on.
Annual revenue at Delta Team Tactical, grown over five years across more than 60 product and collection launches.
Blended cost per lead across a 50-account portfolio, on more than $5M in annual managed ad spend.
Email and SMS subscribers. Owned channels went from 30% to 55% of total revenue.
New-hire ramp on a 25-person marketing team, after a standardized messaging and campaign playbook.
Categories taken from cold start to researched positioning and campaigns in market, in under a year.
Research an unfamiliar category from zero, find what the buyer actually cares about, and write the narrative myself rather than briefing it out.
Plans that run from internal alignment through external execution. Sixty-plus of them, the largest driving $5.1M in its first thirty days.
CRM implementation, pipeline structure, and the decks, one-pagers, and case studies reps carry into rooms. I carried a quota myself before I moved into marketing, so I build for the call, not the deck review.
North Vista MarketingPerformance Marketing DirectorOct 2025 to now
Delta Team TacticalMarketing Director2020 to 2025
Rubicon River MarketingIndependent Consultant2025